TIME TO GET DOWN TO BUSINESS. YOUR GUIDE TO RTD SUCCESS IS HERE.

It seems as if everyone and their mother have a new RTD or FMB on the market. It's hard to build buzz when the shelves are this crowded – and even harder to build a profitable brand.

If you're ready to diversify your product lines to stand out from the pack and the 4-pack, pull up a chair and get ready to get inspired. You'll learn how to distinguish your offerings by focusing on six factors:

1. Differentiation: Flex that brand identity muscle with a marketing program that turns heads (and opens wallets).
2. Premiumization: Focus on quality at every turn.
3. Production: Ensure consistency with standards – and software – that's up to the task.
4. Distribution: Get creative to meet customers where they are with what they want. 
5. Regulation: Don't let regulation be a barrier to entry. Instead, understand the landscape and use it to your advantage.
6. Collaboration: Pairing up with another established brand can do wonders for your reach and overall success.

After you're done perusing the goods, we invite you to schedule a call with one of our specialists to walk through your plans and goals.

Crafted ERP is proud to be the operational backbone of many top bev-alc producers; we'd love to share that expertise with you.